LAFAELLE is above all the story of a friendship, the one of two schoolmates who met again years later on the other side of the Atlantic Ocean and decided to create the first French brand specialized in handmade, high-end lipsticks.
Lea was a chemical engineer specialized in cosmetics, Fatiha had a successful business career. What was supposed to be a simple friends’ reunion became the stepping stone of an ambitious and sincere project around the same passion: feminity and its great diversity. The two founders of Lafaelle decided then to focus all their talents and efforts on an iconic item which embodies both women’s beauty and spirit: a lipstick.
New York is definitely an inspiring place for great ideas but the two young women chose France to establish their brand and create the perfect lipstick, brightly matte and very moisturizing. France indeed has an extensive savoir-faire and a longtime tradition as a pioneer in terms of makeup and cosmetic care.
LAFAELLE has achieved a great challenge: to combine a covering effect and a matte finish with a hydrating and nourishing care, available in a range of color shades for every skin tone and every mood, from the most natural to the most intense.
Cleopatra already used makeup to enhance her lips. The story does not tell if the coquettish queen also complained that it dried her lips out! Centuries later, lipsticks have become a leading product of the cosmetic industry without managing to solve the daily dilemma faced by millions of women: highly pigmented textures which dry out the delicate lips epidermis or moisturizing formula whose color does not glow and fades away in a minute.
It took months of research and a dedicated team of experts for Lafaelle to find a significantly innovative formula, rich with premium quality natural waxes and oils to insure moisturized lips up to 8 hours* along with a long lasting coverage.
*efficiency test performed on 10 women.